Digicel
Be Extraordinary (Samoa)
The “Be Extraordinary” campaign is Digicel’s brand promise and advertising initiative, which focuses on celebrating everyday people achieving great things. We shot these all around the West Indies and two in the South Pacific, this one in beautiful Samoa, B&G Campaign Creative Director: Laurence O’Byrne
Client:
Boys & Girls, Dublin, for DigicelRole:
Director, EditorDate:
October 22, 2025

